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How much Cricket World Cup is affecting box office?

We see lot of people talking about the box office potential of films and the factors that affect them as well. For example, if a movie like Sholay released in this day and age, few experts say that it would have been crushed by Cricket World Cup kind of a mega event as the film grew on audiences over time. 
Initially, Sholay was said to be a flop during its first week but it picked up from 3rd week to become the biggest hit that Indian Film has ever produced. It made Amitabh Bachchan, Jaya Badhuri, Amjad Khan and Sanjeev Kapoor household names with Hema Malini, Dharmendra adding another success to their resumes. 
Such a film could have rapidly benefit with social media marketing today and the viral campaign could have propelled the popularity too. But experts suggest that in today’s market situation, when they are mega events like Cricket World Cup, one needs a solid content oriented film for audiences to not be invested in the tournament as a free entertainment at their finger tips. 
Bharat on the other hand had two days of washed out games and only one India match in the first weekend and week. Still, it did not manage to come up with double digit figures on the two rain washed days. This shows us that the popularity of the stars is least bothered by people after the weekend and they need a solid content to watch the film. 
Cricket World Cup would have been a big factor for a film that has great content and need audiences to slowly know about the film but for big films it will only be a 10% drop in business if they are really good and have a positive WOM. At the end of the day, if people are compelled to rush to the theatres, these factors will look small.